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Copywriting Genius Newsletter
Dear Reader,
I just finished reading a financial promotion that racked up
$350,000 worth of sales on the Internet in just one month…and totals
have now moved beyond the $1 million mark. Its structure is nothing
short of brilliant.
If you’re like me, every time you read something this strong you
wonder how the writer did it.
Wouldn’t it be great if you could call him up and ask? Discover how
he nailed the headline and lead? How he combined every component to
flow effortlessly?
Imagine the secrets you’d have at your fingertips! You could create
sharper direct-mail packages with less work. You could sell more
and make more in fees plus royalties.
Well, I’m happy to tell you that there’s a way for you to get the
secrets of the top working copywriters. And it’s much easier than you
might think. In fact, you don’t even have to pick up the phone.
It’s true. You can discover the secrets of the best copywriters in
the business. Copywriters like John Carlton, Parris Lampropoulos,
Peter Betuel, Carter Clews, or Bill Wilson. Not to mention the likes
of Porter Stansberry and Arthur Johnson.
If you want to write copy better than 99% of the copywriters out
there, do two things: (1) take "Accelerated Six Figure
Copywriting" course, and then (2) sign up for their Monthly
Copywriting Genius program. Combined, this is the most in-depth
education in copywriting you can get ... goes far beyond any
other book, course, or program on the market.
Bob Bly
Professional Copywriter
and author of
The Copywriter’s Handbook |
How?
With Monthly Copywriting Genius – a
monthly email bulletin for those who are serious about becoming
successful copywriters. Every page is devoted to uncovering the
secrets behind the strongest direct-response promotions in the mail,
in space advertising, and on the Internet today.
At AWAI, we’re always on the lookout for ways to help our students
improve their skills. And this is the only publication we’ve found
that is devoted, front to back, to the process of creating winning
copy.
Each and every month, there’s an in-depth interview with a
world-class copywriter.
They reveal how they brainstorm the ideas behind their
million-dollar promotions. They even give you a rare, first-hand look
at one of their most successful controls. In fact, they break it down
element by element so you can use the same strategy yourself
to develop stronger promotions.
What’s more, these master copywriters even share the secrets of
their personal writing processes. And you’ll learn every
secret and technique straight from the writers themselves. Secrets and
techniques that you would have uncovered only after having years of
experience will be laid out in front of you for the taking! For
instance, you’ll discover:
 | Expert insight into the product and target audience in virtually
every area from health to financial marketing…
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| Techniques top writers use to harness emotion, build reader
trust, and create phenomenally conversational copy…
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| The steps that experienced copywriters follow to uncover a
winning USP — even when it seems one
is nowhere to be found…
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| Tricks the experts use to boost response ...
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| The creative challenges each writer faces and how they overcome
them to craft a control… |
What’s more, the dig-deep interviews you’ll read in
Monthly Copywriting Genius reveal writing techniques
these masters haven’t shared anywhere else. Just to give you
an idea, here’s what readers have already learned:
| How to boost orders in one simple step. (Arthur Johnson uses
this one in his packages.
He shared it with readers in issue #3.)…
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| The process Parris Lampropoulos uses every time to find
a winning focus for his promotion.
(He gave the details in issue
#5.)…
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| And a proven trick to make the buyer WANT the product and
increase your chances
of writing a control. (Ted Kikoler revealed it
in issue #8.)… |
Just employing one of these techniques can transform your
copy from good. to control-garnering great. And when you become a
Monthly Copywriting Genius reader, you’ll
discover dozens of writing secrets like this! In fact, next month
you’ll hear from copywriter Jeff Laurie.
Jeff recently wrote a blockbuster promotion for Easton Press. He’s
going to share how he came up with the idea and explain the ins and
outs of his writing strategy. And Jeff’s just the first of the master
copywriters that will be featured in upcoming issues of
Monthly Copywriting Genius. Every writer that’s coming
down the pike has revolutionized his or her writing niche and
generated millions in sales!
Meet your connection to the industry’s top copywriters:
Editor-in-Chief Sandy Franks. Sandy is one of the senior marketing
executives for Agora Financial Publishing. Under her guidance,
divisions of Agora have pulled in hundreds of millions of dollars.
She’s initiated wildly successful marketing campaigns for countless
products and has reviewed promotional material for hundreds more.
In the coming months, Sandy’s grade ‘A’ team will interview writers
in every field from financial information and health to fundraising,
software, and even entertainment. They’ll leave no stone unturned. And
in the process, they’ll show you what’s working now, so your
copy won’t wimp out in the marketplace…
As an AWAI student, you should already be reading one promotion
every day to improve your skills. (If you’ve let this exercise in
learning slide, it’s time to get started again!) And
Monthly Copywriting Genius makes it a whole lot easier.
In fact, Monthly Copywriting Genius takes
away any doubt that you have less than blockbuster copy in your hands!
And here's another thing — you’ll receive something that’s
invaluable to any student of copywriting…
Expert analysis.
Each month, the Monthly Copywriting Genius
team will pick apart that issue's featured promotion. Line by line,
you’ll get their critique of the format, headlines, subheads, product
positioning…every element that goes into a package. By the time you
get through reading their evaluation, you’ll have a full and clear
understanding of what is making the package work so well — and you’ll
have dozens of ideas about how you can apply every technique to your
own promotions.
Whether you’re a copywriter or a graphic artist, there’s not a
better way to become a master than by studying the masters. And
Monthly Copywriting Genius is truly a
treasure trove of winning strategies.
Let’s face it, the secrets of how master copywriters conjure up
promotions to bring in millions of dollars could hold critical answers
for you in your own career. Once you understand the process involved,
you’ll be able to use these same secrets to write better, stronger
copy and get higher paying jobs — even more royalties.
The cost will be just $99 a year — a screaming bargain when you
think about the insights you’ll get into the minds of the most
successful copywriters in the country.
And when you sign up you’ll also receive:
| Bonus #1 (Valued at $29) — "Copywriting TRICKS OF THE TRADE: 50
Essential Secrets That EVERY Copywriter Should Know"
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| Bonus #2 (Valued at $29) — "The Power of Selling: The Art of
Copywriting Above and Beyond
the Direct-Mail Sales Letter"
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| Bonus #3 (Value at $12.95) — "Core Strategies of Successful
Copywriting" from The Golden Thread
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| Bonus #4 (Valued at $39.95) — AWAI's "75 All-Star Secrets for
Writing Winning Copy"
a control-winning report that not only lists
75 of AWAI's top Masters secrets, it also
reinforces them with real
examples to help you quickly and easily excel at applying these
techniques to your own work
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| Bonus #5 (Valued at $12.95) — "The Power of Persuasion — How to
Get What You Want From
Anyone, Anywhere, Anytime," a penetrating
analysis of the 3 fundamental rules of selling |
So if you have any interest whatsoever in how the top copywriters
do what they do, sign up today. Naturally, this is a guaranteed
service. If you are dissatisfied, for any reason, within 30 days of
receiving your first issue of Monthly Copywriting Genius,
you will receive 100% of your money back.
I urge you to check it out.
Via Our Secure Server!
Sincerely,
Katie Yeakle
Executive Director
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